Perspectives on Marketing Management, 1993 Michael E. Baker

ISBN: 9780471938279

Published: September 21st 1993

Hardcover

456 pages


Description

Perspectives on Marketing Management, 1993  by  Michael E. Baker

Perspectives on Marketing Management, 1993 by Michael E. Baker
September 21st 1993 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 456 pages | ISBN: 9780471938279 | 10.36 Mb

The volumes in this series provide authoritative and topical views of key developments in marketing, drawing on the knowledge and experience of practitioners and academics from around the world. The contributions, reflecting the interests and needsMoreThe volumes in this series provide authoritative and topical views of key developments in marketing, drawing on the knowledge and experience of practitioners and academics from around the world.

The contributions, reflecting the interests and needs of advanced students, instructors and professionals in marketing and management, include reviews of recent developments, research and experience, and present new concepts and techniques. Each paper links the concepts covered to actual practice and examines the implications for marketing management.



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